Dan Blank: Publishing, Innovation & the Web - Latest Comments in How We Pay for Content

Re: How We Pay for Content

Dan Blank — Thu, 29 Oct 2009 21:22:33 -0000

Good points, and clearly, there are no simple solutions that are applicable across all media. What's interesting is considering the cable system model compared to the internet system model. But once you enter the infinite channel universe, all previous models seem to be irrelevant.

Oh well, perhaps we'll solve this one tomorrow!
Have a nice evening.
-Dan

Re: How We Pay for Content

Lucian Teo — Thu, 29 Oct 2009 02:27:51 -0000

Great, great writeup. I've been mulling over the future of content-creators myself, and how advertising indelibly changed the basic relationship of creator and consumer. I'm not certain things can be reversed, though I believe that we should all be willing to pay for things we consume.

Re: How We Pay for Content

Dan Blank — Fri, 02 Oct 2009 10:56:08 -0000

Thanks Martin!

Re: How We Pay for Content

Martin Couzins — Fri, 02 Oct 2009 07:46:55 -0000

Great post, Dan. The last points about what people will pay for are key. These are all things that help people. For media organisations right now, this is the starting point. But, the difficulty is heritage and traditional revenue streams (that still pay the bills, just about). Start-ups don't have this so focus on what helps.
Strangely, and especially in the B2B space, brands were all about helping - putting suppliers and buyers together, connecting people at events, engaging through content. Brands that still have the audience have the potential to provide the things that help. Content might or might not be one of those things but engaging those readers and users with the things, people and services they need to do their jobs better will surely see them succeed. Membership looks like a useful way of doing this BUT you have to 1)motivate people to want to join and 2) give them the ability to (easily) interact with you, talk to others, buy services etc 3) provide them with real benefits

Re: How We Pay for Content

Dan Blank — Thu, 01 Oct 2009 18:16:30 -0000

Re: How We Pay for Content

Dan Blank — Thu, 01 Oct 2009 18:16:15 -0000

Agreed - I think many media companies are ready for a more sophisticated revenue mix.
Thanks.
-Dan

Re: How We Pay for Content

DeneneWrites — Thu, 01 Oct 2009 17:30:18 -0000

Dan,

Great post! I also love magazines and have since I was a kid. I am hopeful that beautiful, glossy magazines don't go away with all of the digital content. I had to laugh at your memories about music -- I was also a tape dubber!

Thanks for the interesting observations and trip down memory lane.

Re: How We Pay for Content

calebgalaraga — Thu, 01 Oct 2009 10:44:16 -0000

Very good point. I think the membership-based subscription model will prove to be a worthy means to monetize from content products. So far though the only dominant thing funding content creation online are advertising profits/revenues.