Very good point. I think the membership-based subscription model will prove to be a worthy means to monetize from content products. So far though the only dominant thing funding content creation online are advertising profits/revenues.
DanBlank
· 3 months ago
Agreed - I think many media companies are ready for a more sophisticated revenue mix. Thanks. -Dan
DeneneWrites
· 3 months ago
Dan,
Great post! I also love magazines and have since I was a kid. I am hopeful that beautiful, glossy magazines don't go away with all of the digital content. I had to laugh at your memories about music -- I was also a tape dubber!
Thanks for the interesting observations and trip down memory lane.
DanBlank
· 3 months ago
:)
Martin Couzins
· 3 months ago
Great post, Dan. The last points about what people will pay for are key. These are all things that help people. For media organisations right now, this is the starting point. But, the difficulty is heritage and traditional revenue streams (that still pay the bills, just about). Start-ups don't have this so focus on what helps. Strangely, and especially in the B2B space, brands were all about helping - putting suppliers and buyers together, connecting people at events, engaging through content. Brands that still have the audience have the potential to provide the things that help. Content might or might not be one of those things but engaging those readers and users with the things, people and services they need to do their jobs better will surely see them succeed. Membership looks like a useful way of doing this BUT you have to 1)motivate people to want to join and 2) give them the ability to (easily) interact with you, talk to others, buy services etc 3) provide them with real benefits
DanBlank
· 3 months ago
Thanks Martin!
lucianteo
· 2 months ago
Great, great writeup. I've been mulling over the future of content-creators myself, and how advertising indelibly changed the basic relationship of creator and consumer. I'm not certain things can be reversed, though I believe that we should all be willing to pay for things we consume.
DanBlank
· 2 months ago
Good points, and clearly, there are no simple solutions that are applicable across all media. What's interesting is considering the cable system model compared to the internet system model. But once you enter the infinite channel universe, all previous models seem to be irrelevant.
Oh well, perhaps we'll solve this one tomorrow! Have a nice evening. -Dan
All Comments
Thanks.
-Dan
Great post! I also love magazines and have since I was a kid. I am hopeful that beautiful, glossy magazines don't go away with all of the digital content. I had to laugh at your memories about music -- I was also a tape dubber!
Thanks for the interesting observations and trip down memory lane.
Strangely, and especially in the B2B space, brands were all about helping - putting suppliers and buyers together, connecting people at events, engaging through content. Brands that still have the audience have the potential to provide the things that help. Content might or might not be one of those things but engaging those readers and users with the things, people and services they need to do their jobs better will surely see them succeed. Membership looks like a useful way of doing this BUT you have to 1)motivate people to want to join and 2) give them the ability to (easily) interact with you, talk to others, buy services etc 3) provide them with real benefits
Oh well, perhaps we'll solve this one tomorrow!
Have a nice evening.
-Dan